Marketing Books Dealers in Delhi (11 products available)

Price : 275.00

We offer PRINCIPLES OF MARKETING By KAPOOR NEERU. Marketing is an essential business activity therefore it is necessary for students to understand its basic concepts and strategies. The book has been written with the objective of providing students with the latest information on various marketing strategies in an organised and simplified format. Besides discussing fundamental concepts, the book also explains various emerging issues in marketing such as customer relationship marketing, rural marketing, direct marketing, green marketing and marketing of services. The subject matter has been presented in a simple and lucid manner. The text, supported with a variety of illustrations and diagrams, enables students to understand and grasp concepts easily. Each chapter begins with the learning objectives to provide a bird�s eye view of the content. At the chapter-end, a summary is provided in bullet points to help students conceptualise and recapitulate the chapter quickly. Various objective and subjective type questions are provided to help students to test their knowledge and understanding of the topics before moving on to the next concept. Inclusion of case studies and examples of corporate sector provide a practical orientation to the text and help students to understand concepts in context of real-world situation. Audience The book is positioned for the undergraduate students of commerce, arts and management. However, it can also be recommended to postgraduate students of commerce (M.Com.) and management (MBA and other PG Diploma courses).Companion Website: http:phindia.comneerukapoorREAD MORE

Book Name : Marketing For Beginners

Language : English

Author : BITTU KUMAR

ISBN Number : 9789381588574

Size : 5.5 X 8.5 Inches

Weight : 204 Grams

ISBN : 9781446274910

Author : Mark Tadajewski, John O'Shaughnessy, Michael Hyman

Volume One : Historical and Philosophical Overview

Volume Two : General Theory and the Realism versus Relativism Debates

Volume Three : Alternative and Multiple Paradigms

Volume Four : Rethinking Concepts

Volume Five : Consumer Studies

Binding : Hardbound

Author : Edited by Dr. S. K. Mittal

ISBN : 978-81-8220-214-6

Edition : 1st

Year : 2009

Publisher Name : Global Vision Publishing House

Package Dimensions : 21.4 x 13.8 x 0.8 cm

Book Name : Careers In Retail And Marketing Management

Language : English

Editors : Dr. A. Jesu Kulandai Raj

ISBN : 978-93-82880-04-2

Pages : xx+280

Book Size : 8".11"

Year of Publication : 2013

Features : helps students master modern marketing principles and practices, Written by today's best-selling marketing author team, An organizing customer value framework introduced in the first chapter

Item Code : 9788131706916

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