Brisk apparels was established in november 2010 as a brainchild of three young minds, mr. Ishit shah, mr. Biren shah and mr. Krunal shah with the objective to provide quality product with an honest price tag. When we sought to enter the apparel industry, we saw that the women’s denim market was dominated mainly by international brands and a handful of domestic brands. Also the rates were sky-high for a product of fair quality and the products available at reasonable rates were inferior creating a huge vacuum in the market for quality products with an honest price-tag. Hence, we decided to delve into this market with a vision to provide trendy, fashionable garments of good quality at reasonable rates and make it available across the country and beyond the national barriers. With fabric sourcing from mills like arvind and raymond, creative designing by talented brains and joint efforts by skilled craftsmen, zheia was born with a classy look and excellent fit. Zheia is designed as more of a casual line pursuing urban inspiration and free spirit. With the right mixture of simplicity and flamboyance, we seek to set trends rather than following them. Each zheia jeans is intently crafted to provide the utmost comfort and the sleek and sexy look; exclusively designed for hip, stylish, urban divas who dress to kill. With keen observation of the market and trends over the time and attention to detail, we started with the same motto that every good fast-bowler follows; stick to the basics. With every new product that we introduced we got furthermore confident, as a consequence of a fulfilling response from the market. Within a short span we were able to penetrate some of the good markets within the national frontiers and give a humble start to exports. With the vision to expand our business within and outside the domestic borders, we seek to better the quality and fashion quotient of our products. With the right support from out network of distributors, agents, retailers and most importantly our loyal customers, we seek to grow taller, better and stronger with every passing day.
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