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What is Digital Marketing? Digital marketing a branch of study that deals with the promotion of products and services by using digital media, such as: Search engines, Social media platforms. It consists of various methods of promotion like advertising on a different platform to increase visibility on all social networks. Digital marketing is like a blooming segment of the marketing industry because it targets only those people who are actually interested in buying the goods or availing the services. Every business needs visibility and promotion. That is the reason why the demand for digital marketers is increased in the industry. However, finding the best digital marketing institute in delhi is not an easy task, but we have made it simpler for you Digital Technology Institute is considered as one of the top rated digital marketing training course providers in West Delhi, Janakpuri as we have designed our course to cater all the requirements of digital marketing industries. So, when our students go for a job they feel more confident with their skills and knowledge.
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business analytic services
To have a good online presence one needs a good website. A website is basically a collection of WebPages that tells everything about what your business is into, basically the website of your firm, your work and whatever your business is indulged in, available to your consumers every hour, every day. It is your website, that is actually is the interface, which, in most cases is the primary platform for interaction between the consumer and you. In this module, you will learn how to create your own website from the very beginning. You, yourself get to plan out everything, starting from the design of the website, to the actual look of the template to the minute details of the graphics and even the kind of content that will be on your website. The learning of this module is extremely important for everyone who wants to do something in the bloggersphere or wants to have their own website, and not just that this module will further help you in getting a better understanding of the modules that will later follow up.
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Content Marketing Course
‘content is king’ is a phrase that you surely will hear everywhere in the digital marketing field. Oh, and the statement is a hundred percent true. In the digital marketing field, the value of content is a lot. And content here refers, not just to the text that you type but more. Be it the images, or the video of any kind. Infographics, everything amounts up to be the content. And so as to market this content well you will definitely need to know what type of content to put on which kind of medium. In the content management module, the students are taught a lot about what all that is important in this field. Because as essential as it is to check the good quality content, it is as important to see that the content that you have should be in not just the correct format, but also in the correct order, an optimum number of infographics and images in it, a good layout and an engaging structure. But this is just the first half of what you are taught in this module. What more you learn is how to place that content well in different mediums.
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Google Web Analytics Training Course
Web Analytics, undoubtedly is one of the most important parts of Digital Marketing. The software helps you the kind of visitors that your website is getting. Not just that it also helps you get to know the audience’s behaviour, extremely important information such as the source from where your traffic comes, the type of content that is preferred by them etc. This helps you understand the behaviour of the audience, by understanding which you can better strategize and get more efficient results. Not just this but even the return that you would get on your investment will be told to you by this software that would help you strategize better so as to invest better in the conversion tools, resulting in helping your business grow tenfold. The module is extremely important for all prospective digital marketers to learn as it follows a 9 step process which is not learned very easily, but for sure, once learned can get your website to the top in no time. To summarize what you will be able to do after this, will be to set up goals as well as conversions, analyze what benefits are you reaping from them and strategize accordingly.
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WordPress and Blogging Course
Undoubtedly you are already aware of what blogging is. Blogging, a word that comes basically from two different words, Web’ and ‘Logging’ is something that has been in trend since the early 2000s. Blogging is not just a hobby for a people anymore. It has become a business too. One can easily differentiate between professional bloggers and amateur bloggers. Here, in blogging, you don’t just get paid by Google AdSense, wherein other advertisers place their ads on your website, but can also generate income using affiliate marketing, which basically means that you will link potential customers to the third party sellers such as Flipkart and Amazon and get paid a fair percentage of the sales. WordPress is basically a CMS (Content Management System) on which people can easily choose templates from to make their own website. Here at Digital Technology Institute, we have a whole module dedicated to this where you learn all the basics of WordPress that will help you further to be successful in the field of blogging.
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search engine optimization course
The evolution of the digital industry is something which did not just start today, rather commenced from the 14th century itself, wherein Gutenberg came in with his printing press. A century or two after this, somewhere in the 1700s what started coming in were the advertisements that started coming in the magazines. And if we talk about the 1900s, Radio, as well as television, started coming in as the means where people could reach masses. So, by the beginning of the second half of the 20th century, Radio, Television as well as the print mediums became the hubs wherein advertisers would pay and advertise their products and services. And this series of growing technologies, directly or indirectly, knowingly or unknowingly, gave rise to a new need for cheaper means of advertising and marketing. And as necessity is the mother of all creation, here too the need of a cheaper means of advertising gave rise to the digital means of marketing and advertising, as it was not everyone's cup of tea to advertise in newspapers or on television, so this is how the internet started to come in use for digital marketing, and here we are today, living in a world, where without digital marketing, most firms can not even imagine their marketing budgets.
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Pay Per Click Course
Pay Per Click is the kind of advertisement where the publisher is paid by the advertiser when a person clicks on their ad. This, in turn, drives more traffic to the advertiser’s website because of which more sales or viewership is achieved. Basically, the ads that you want are shown on a third party’s website, and you, the advertiser has to pay per click. The idea that is behind teaching this module is about how to get more leads, which in turn would be converted into prospective clients of yours. This is an extremely important module, which would make sure that whatever you as an advertiser pay to the publisher, does not go waste because the prices per click can be extremely high, depending on where you want to place your ads. The process of choosing your targeted audience, the mediums where your ads would be placed and everything connected to it is extremely easy, but a single mistake in it can cost you a fortune, because of which you need to be very attentive while working on this module. Not just that, it is also important because this is where you actually invest so as to increase the traffic to your website.
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Display Advertising Remarketing Course
Display ads are those advertisements that you guys see while you are browsing the internet. These ads can be seen in the forms of images, infographics, text etc. Basically, every kind of advertisement that is not an audio-visual advertisement and is there online, is a Display Advertisement. These advertisements have their own benefits. Such as, if they have a nice tagline and good graphics for them, they surely can work as advertisements that come to be a great investment. And when we talk about re-marketing, these ads can be explained with a very simple example, such as of the time when once you leave Flipkart or any other e-commerce website's page after viewing a certain product, you see its ads everywhere on the Internet. That is what re-marketing is; this kind of advertising is done so as to give the once arrived customer on the website the ad of your product, everytime they open their browser. Here at Digital Technology Institute, you will be taught a module completely based on this, so as to help you grow.
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Social Media Optimization Course
Social Media Optimization, as the name suggests talks about basically optimizing one's website or blog through social media platforms. It is extremely important to know the best uses of learning Social Media Optimization because here in, just by working on social media platforms such as Facebook, Twitter, LinkedIn, Pinterest and social media bookmarking sites we as digital marketers can generate a great deal of traffic for our websites and blogs. And this is not at all difficult. One just needs to be consistent at first, knowing which social media platforms to target and then to be consistent with making the brand popular there. The module here helps you not just to understand the best uses of these social media handles but also how you should handle positive as well as negative comments and a lot more things that help you boost your posts’ reach and increase your audience. The best part of this module is that this module is extremely easy to understand and does not involve any big investments. Students can reap great benefits from learning this module, be it if they work for any company or work on their own projects.
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Social Media Marketing Course
By any chance, have you noticed any of the advertisements on any of the social media platforms that you use endlessly? Maybe, those ads that you see on Facebook or YouTube? Just to let you know, all these advertisements come under the head of the module “social media marketing", it is basically the process by which your website or blog can gain website traffic by the use of these social media platforms. The aim of SMM (Social Media Marketing) is to generate eye-catchy content that can be further shared on social media. This is not the same as Social Media Optimization as here you pay the online platforms. This not just helps with your business’ branding purpose but also gets your website more and more viewers. This module, which will be taught to you here at Digital Technology Institute, will help you learn all that you need to, in order to get an optimum return on investment on whatever campaigns you run on social media. To conclude, you can rest assured, that after you have completed the classes of this module you can handle everything that comes your way on social media.
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Email marketing Course
E-Mail Marketing is the undoubtedly the oldest form of digital marketing that is still surviving to this date. Still one of the most professional looking ways of reaching people. E-Mail Marketing helps the future digital marketers understand how to generate leads and get more prospective clients so as to increase their revenue. Here, in this module, we at Digital Technology Institute, teach you the different ways that can help you reach directly the mailbox of your potential customers and connect with them via E-mail. While learning this module at Digital Technology Institute, the students will be taught: The basics of E-mail marketing, its importance in today’s worlds’ businesses and its basic elements The basics of how e-mail marketing should be done, its ethics and a basic introduction of how the web works. The different types of methods in which e-mail marketing can be done The various tools that can help create e-mailers so as to get more clients The do’s and don’ts that Digital Marketers should know about Digital Marketing DTI’s trainers will showcase front-hand how to connect with prospective clients and then give you tasks to do yourself.
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E-Commerce Marketing Course
With the coming in of the big companies as the likes of Flipkart, Amazon etc. people are very much aware of e-commerce marketing. But even so, there are a lot of things that we still don’t know about them. Here at Digital Technology Institute, we basically will provide you with an overview of e-commerce marketing, the ways in which online marketing is taking over the traditional way of marketing, the understanding of e-commerce and all the information about what all tools should be used. Apart from this, all the knowledge about what kind of SEO techniques can help in building as well as running a successful website. At Digital Technology Institute, we basically provide all our students with the best knowledge in the module of E-Commerce Marketing so as to give them a great know-how of the field. All the doubts and back up classes of this module, just like all others will be available to the students.
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Online Sales Training Course
Selling online is both an art and a science. And the one who masters all the techniques that are beneficial for the working of an e-commerce website is the one who rules the E-commerce world. There is a whole digital world of E-commerce websites, but obviously, all of them don’t earn equally, some are not able to earn even this much that at the end they have to shut down while the others flourish, this is because of the science of online sales. We, here at Digital Technology Institute ensure that all our students are proficient in this module. The module includes all the basic tactics needed to generate good online sales. This includes the various types of layouts, the various ways in which you can optimize UI and UX, the various ways that help in knowing and using the power of visuals, Guerrilla marketing and the knowledge of a whole lot of tools that can help you as digital marketers to generate a whole lot of sales that would, in turn, help the business grow and expand.
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Video Marketing Course
This fact might not be known to most of the people but Video marketing is one of the most engaging forms of Marketing; while you are watching a video you are engrossed in it, whereas in a Display ad people have just a limited time interaction with the ads and a tagline often fails to explain it to the audience about what the product is all about, whereas in video marketing, the audience just watches videos and the specifications or at least the USP of the product or the service is highlighted in the ad. To give you some basic statistics, about 80% traffic that the advertisers get is big thanks to video marketing. This module is extremely important for the future digital marketers to know, and here at Digital Technology Institute, we make sure that our students, when graduate from here are completely proficient in the understanding of the fundamentals of video marketing so as to get maximum profits from the return on the investment that these digital marketers make.
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Business Lead Generation Course
Lead generation is an essential aspect of every field of field of marketing, be it online or offline. This field is about creating awareness and interest or inquiry in the minds of our audience who pose as potential customers to our business. The system works with a target to increase the sales of the business, and that too with optimum efficiency. Among all modules that are taught here at Digital Technology Institute, we have one module completely dedicated to this topic. The module that we have here is all about helping the students so as to learn the art of generating leads for their future ventures. It is essential for the students to have a good understanding of this module because, when they all go out in the field, their businesses obviously will want to expand. And for that, it is extremely important for the businesses to have people in the team who can assist them in generating leads. As for the module, it covers every step of the basic path of generating a great number of leads, and this sure is a module that every digital marketer should know about.
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Mobile Marketing Course
Let us just take some statistics. How many of us still go to our desktops or laptops to browse for products online? Not many for sure. This is the very reason why everyone is coming in with applications on phones. Because if people aren’t moving with time, if not ahead, they surely are going to be left behind. This is the very reason why every digital marketer should have the know-how of Mobile Marketing. Mobile Marketing basically is about bringing in the websites, the different search engines, and applications to be able to be customized to be suitable for mobile. This module will help you get the latest knowledge about how to customize not just your strategies but even your skills in accordance with the world’s latest trends so as to make your blogs, websites, and campaigns mobile friendly. As Digital Marketers you should know what exactly your audience wants and needs, and make your campaigns in accordance with that because most people search for things online on their mobile phones and not desktops anymore. This is the very reason why every website, these days has become responsive.
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Brand Marketing and Management Course
To make a brand big, to make it work is extremely important. And not an easy task at all essential to market a brand in a good way so as to get it renowned by people and is not just in a state to generate revenue but make profits on a good level too. In this module here, you will be taught everything, starting from what is it in the starting of a brand online, the initial stage marketing and everything related to it, till the stage where the brand is stable and needs to change its marketing as well as management strategies so as to not just survive the competition but also increase its market share. In this module, the students are taught everything about how to make a product, a person, a company or any entity into a brand and then not just market it digitally but market it well. As Digital Marketers it is extremely important for the students to know how to go about all managing and marketing a brand, and we as the number one institute in digital marketing ensure that all our students are proficient by the time they graduate.
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ONLINE REPUTATION MANAGEMENT COURSE
As important as it is to set up a brand, it is even more important to manage its reputation once it is created and working. Because once set up, there are a lot of reasons because of which the chances can develop that hamper the brand’s reputation. Doing this is many a time misconceived as Social Media Monitoring, but that is not just about it, the field has a lot of gravity to it and is extremely important for any business to sustain for long because even in the online world, there are many people or rival businesses that will try to bring you down, to win from them is not an easy task. This module will help the students know all that there is in this very field. They will be taught about the process of removing all the negative comments and creating a positive reputation by monitoring the brand’s image. The module is of extreme importance in today’s date and is essential to every business, be it a small scale business or a large enterprise. This is so because the best kind of advertising is giving quality to your customer, and showcasing that quality to the world via online reputation management.
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Affiliate Marketing Course
To let you know you what Affiliate Marketing is about, let us just assume that when you click on a Flipkart advertisement on a website, that particular website gets some share percentage of the profit that the third party company gets from the consumer as commission on the sales that the company generates. Affiliate Marketing, basically is an easy way of making money just by having that third-party company’s advertisements on your website or blog. There sure is a great deal of money in Affiliate Marketing and What is even better is that even if they buy some other product than what your advertisement was showing, you still get a percentage that is fixed for that product category. This module is extremely important and helps you understand all about being a small part of the big internet affiliate family. In this process you will: Understand the basics of affiliate marketing. Be told how your business can use affiliate marketing to increase the sales and revenue of the company. How you yourself can earn a good amount of commission by generating sales for these companies. Let you understand different methods of Affiliate Marketing.
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Adsense Fundamental Course
The module here, AdSense is nothing but getting paid by Google, for doing almost nothing out of the ordinary. When you have already created a blog or be it a website, Google then, after seeking your permission places advertisements on them. This can only be done if you are aware of AdSense, and then for each view that your website gets, or should we say that advertisement placed gets; you get a certain amount of money. Using AdSense in the outside world is extremely beneficial for bloggers. This will prove to be an easy source of income for the bloggers, as they will have to do nothing special than what they already are on their blogs apart from authorizing AdSense. The basic steps that you will be taught in this module will be: Understanding the basic essence of Google AdSense Great tricks that will allow you to get your Google AdSense account approved Placing the very advertisements on your websites that will reap you monetary benefits Creating good quality blogs that would help you earn well. After this you have to do nothing but just wait to get your first cheque from none other than the Giant- Google itself.
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Local Business Advertising Course
Digital Technology Institute offers the Best Digital Marketing Course in Delhi. Our Trainers are specialized in every module and they will embed various digital marketing skills in your mind. And the best thing about our institute is that will provide you After Course Help, Job Opportunities, Profitable Niche Ideas, and Lifetime Future Support. Digital Marketing is the strategy where one can make their product and business visible in the online market and attract their target audience while using all the advertisement and promotion strategies over the internet. While everyone expected that digital technology would make things faster, what few predicted was the social impact that digital media, with the help of connectivity. The daily use of the internet and the escalation of digital, not just as digital technology has eased the life of the human race not only for business purposes but in daily life as well. The study shows that we’re spending on average of 6 hours and 42 minutes over the internet each day. Companies across the globe are becoming digitally transformed. It is essential to become digitally equipped as they are challenged to different untapped Digital Marketing resources in the environment, so that in accordance with that and become sole decision-makers; they can make their business model and develop new capabilities for digital marketing.
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