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“Mittikalaa” is a Hindi word which was known by Indians only a few years ago but it is a well known word in the world now . This is because of the different designs of clay and ceramic pots. Clay pots are sustainable, eco-friendly products, recycled, organic, and ethical products. Mittikalaa is not a Hindi word which is used for an art of clay but it represents the culture of India .
Renu restarted her family business in a new way using technology and techniques after completing her MBA . Most parents want to find a job after their child completes education. Renu did not want to do a 9 to 6 job, she decided to lead the family business. This was not an easy task because there were a lot of challenges to go from local to global. The biggest challenge was unorganised work in the business. She made the process and controlled the quality of work. Mittikalaa has grown from local level to global level in her leadership. Now the company is exporting clay and ceramic products in developed countries of the world . Company has designed so many products that it is a world record for different clay pots designs.
Renu said in an interview that her ancestors used to build clay pots with chalk to sell locally. Her father started a factory of ceramic and clay pots and used to build disposable clay cups and glasses, those were used for parties or tea shops. He started making a clay cooker and started selling in the local market and the response was good. As businesses were growing from local to global, she decided to start a company with new ideas. She provided the solutions of the problem so that the company can deliver products on time and with quality so that customer trust can be built. She started to make business policies and processes to build trust with customers which helped to improve the quality of work. The biggest challenge was to deliver the product from the factory to foreign importer safely.