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Welcome to 99 DIGITAL ACADEMY
Wondering why everyone is enrolling themselves in Digital Marketing courses in Delhi? Surely because it is a growing trend in the market these days. Startups to well-established Companies find huge potential to grow using E-marketing strategies. These strategies help businesses to reach and engage with a large number of customers. Hence we see a gradual shift in traditional ways of marketing. Getting into the finest Digital Marketing Institute in Delhi can be a huge turning point for students, Working professionals and entrepreneurs nonetheless.
Let’s Understand what is Digital Marketing
It is a method to market your product/ services to customers with the help of digital technologies and mediums. Digital technologies include anything that uses the internet for e.g. mobile phones, digital advertising and, marketing campaigns. These technologies use media platforms like Instagram, Facebook, LinkedIn, Pinterest, Websites and so on to Market their products. There are multiple ways to market the products/services, which include:
SEO (Search Engine Optimisation) - By using SEO in the right way, you can increase the visibility of a web page or a website to the customers. Remember it doesn’t charge you anything.
SEM (Search Engine Marketing) - It is a paid version of Search Engine Optimisation. Promotion of webpages, websites or blog can be done using paid advertising techniques.
Content Marketing - It is an indirect marketing technique that involves the promotion of product/services using videos, blogs, articles, and social media posts.
Referral Marketing - Itself by the term “referral” you can understand that it is all about referring either a product or a service to the customer. To keep it simple, it is a Word of Mouth technique.
Social Media Marketing - Under this marketing technique social media platforms are used as a medium to promote product and services.
E-Mail Marketing - Have you heard about EDM’s? EDM stands for Electronic Direct Mail. EDMs and email marketing campaigns are sent to potential and current customers in order to promote the product.
Mobile Marketing - It is similar to Digital Marketing, the only difference lies in where the customer is being reached out. Aim of mobile marketing is to reach target customers on their mobile phones, iPads, tablets via SMS, MMS, notifications from Emails, Social Media Platforms and Mobile Apps.
Scope of Growth It is seen that students are enrolling themselves in these courses at a larger scale. These courses help them get jobs easily after graduation and offers a huge scope of growth. It reduces the need for them to invest money and time in an MBA. Students with digital marketing knowledge always have an edge over other marketing professionals. Not just students, but working professionals also get benefitted by this. It increases their chances of getting the promotion. Not just promotions but they also have the potential to modify their career in a better way in whichever sector they want to work in. Entrepreneurs with almost no budget for marketing, are doing exceptionally well by reaching out to their target customers using social media platforms, content creation, and websites. Hence with focused strategy and internet, you can directly reach out to your customers.