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“SEO” which basically stands for Search Engine Operation is generally a process by which the visibility of a web page or website is affected or we can also state that SEO is the process of making the most effective use of your online contents. In general, the more people searching a web page or visiting a page, the more likely the web page will appear frequently in the top list of a web search results list. SEO basically targets a list of search results which help the owners boost their business in the long run. They are industrial based, academic-based, journalism based, video-based and finally imaged based search results which is different from local search operating systems as the SEO focuses on the business ground only. As per the digital marketing strategy, SEO can be considered as a platform where the audience is the main source of the target. Generally optimizing a website involves changing in content, HTML, and associating a coding which basically removes barriers and increases its appropriate keywords of the search engines. For example: promoting a site to increase the inbound links or backlinks is another agenda of SEO.
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