Fruitique was established to provide Mumbai the freshest produce at a fair value. Fruits and vegetables are available in various grades of quality and Fruitique is committed to stocking only the highest grade of produce available
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India has over the last few years, seen a dramatic increase in a population that is adopting a fitter, stronger and healthier lifestyle. This can be seen all around with the rising popularity of marathons, the popping up of gyms on every corner, yoga spreading its wings across the country, biking clubs coming together in every locality and by the sheer number of people you see jogging and walking on the streets every day.
This switch to healthy living has now created a demand for healthy eating as well. Far more conscious about balanced diets, caloric intake, nutritional values and well aware of the dangers of steroid enhanced, chemically grown and genetically mutated food, more and more people are seeking out naturally grown, organic produce.
Fruitique was established with the aim to feed this increasing demand in India for natural, healthy, fresh, chemical-free agricultural produce. And also to grow the demand for natural and organic produce that will encourage local farmers to adopt eco-friendly and safe farming methods thereby getting a higher value for their crops which will lead to a rise in their income and quality of life.