New Natraj Industries Andheri, Mumbai, Maharashtra

New Natraj Industries is a Leading Juvenile products company headquartered in Mumbai, India. We are mainly engaged in the design, manufacture, marketing and sale of baby strollers, cradles, walkers, cribs, children car seats and other durable infant products.
Over the years, we have established a strong leading position in the Indian infant products industry by establishing our well-known brands NATRAJ and INFANTO in the Indian markets. We have an extensive and effective distribution network, a stable and well-developed manufacturing and supply chain management system, and a professional and ambitious management team with visions and passion.
In addition, as one of the earliest established durable juvenile products companies in India, we have first-mover advantages in the Indian market, which creates huge entry barriers to new entrances.
Our business is managed by an experienced team of professionals. Our manufacturing unit in Vasai near Mumbai is backed by an efficient production control and supply chain management system. We have an in-house fabrication, assembly, painting & sewing facility and have set up stringent procurement standards in production and quality control. Other processes are carefully & selectively outsourced to reliable third parties.
OUR HISTORY
We first began designing baby strollers in 1973 when our founder Mr. N.S Jain was in need of suitable transport for his first child. He designed the 1st Baby Buggy in India and It made him feel happy He made a few more to test in the market and received an encouraging response. So he started this as a part-time hobby with his little savings. A mechanical engineer by profession, he quit his full-time job and started New Natraj Industries in 1975 with the brand name “ NATRAJ “.
Since then, NATRAJ has been passionate about providing the Best Start in Life by designing Useful products for Infants keeping safety and quality as a priority.
We are proud to say that since 1975, millions of parents have trusted NATRAJ.
PRODUCT DESIGN
Quality & Designing has always been one of the Main ingredients of all our products. With over 25 years of specialization in the design and manufacture of baby products, NATRAJ is highly committed to continuous innovation and quality control to fulfill the needs of its customers.
Since our establishment, we have chosen the path of continuous innovation and have focused on extensive R&D, creativity, and design and strengthened our position in the Indian juvenile products industry.
We have obtained a total of 4 patents in India, well ahead of our industry peers.
We are one of the few companies with in-house product design and R&D capability and have distinguished ourselves in the industry with our innovation and industry-leading products over the years.
OUR MISSION
We simply aim to create the Best Quality and Stylish products for your infant which provide maximum comfort and safety, while at the same time suits your lifestyle and meets the demands of busy family life.
BRANDS & MARKETS
Natraj
Name - NATRAJ
Commencement Year -1975
Target Customers Middle
Description -The NATRAJ brand was launched in 1975 with the introduction of the baby buggy and the baby piano in India. NATRAJ is now a Reputed Brand of Juvenile product in India and is most trusted by Parents.
infanto
Name - INFANTO
Commencement Year - 2013
Target: Upper middle to High end
Description - INFANTO offers a range of products similar to NATRAJ and are geared towards the growing upper market segment.
Our products are sold at over 400 retail outlets through our distribution network which covers Distributors, Department stores and supermarkets, childcare specialty stores and Online Shopping Portals.
In the overseas markets, we aim to establish strategic partnerships with local distributors or owners of world famous brands and sell the products under both our own brands and third-party brands.
CUSTOMER SERVICE
Choosing to buy our products means feeling satisfied even after purchase. We ensure that our Retail and Channel partners provide quick and constant sales support to our consumers. Our website is constantly updated and provides complete customer service in all aspects.