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Online advertising spends are growing the world over. Some of the main recognized mediums of online advertising are Search Engine Marketing (PPC & SEO), Display Advertising, Email Marketing, Social Media Marketing & Affiliate Advertising.
Search Marketing accounts for more than 50% of Online Marketing globally. Also known as Search Engine Marketing (SEM) it includes PPC (Pay Per Click) & SEO (Search Engine Optimization). SEO is a long-term strategy that involves a range of activities including on-site changes as well as offsite link submissions & content writing, press releases etc. In executing an SEO project for a site, there is a natural time lag of 1 - 4 months before first-stage results are seen. Second-stage gains only manifest themselves after a year or so. SEO implemented well, will over a period of time begin to bring great gains to a business.