Institute of marketing Bellandur, Bangalore, Karnataka

Short term digital marketing course in bangalore institute of marketing is a potential training institute offers you outstanding digital marketing courses in bangalore with the unique curriculum. This makes iom an ideal option for students, businesses, and entrepreneurs. We have defined our vision and mission in transforming our students into experts by training them on modules like seo, sem, ppc, smm, google analytics etc. The reason why you must have digital marketing skills in your profile the world is getting digital by adopting the latest techniques and methodologies which are accurate in this digital era. Offline marketing methods are slowly decreasing by leaving nostalgia towards them. All the businesses from startups to mncs are incorporating digital marketing strategies to reach a wide range of audience in an affordable way. As they are ready to invest a lot in digital marketing it is likely to be said that they will invest in their employees who are adaptable to this trendsetter. Benefits of digital marketing crash course: 1. Become a certified digital marketing professional in 3 weeks 2. Learn when you have time to. 3. Individual attention with a limited number of students. 4. Get trained by the experts. 5. Learn with real-time case studies & practicals 6. Work on live projects. 7. Can be customized for your requirements.

Fast track digital marketing course – become a certified professional in 3-weeks institute of marketing has specially customized the digital marketing crash course for working professionals who have limited time to invest in learning. This short term course will help you learn all the aspects with the real-time examples in a very short time. This 3 weeks fast track course includes the theory classes and practical sessions which helps you gain hands-on experience on using the different types of online tools. The reason why you must have digital marketing skills in your profile the world is getting digital by adopting the latest techniques and methodologies which are accurate in this digital era. Offline marketing methods are slowly decreasing by leaving nostalgia towards them. All the businesses from startups to mncs are incorporating digital marketing strategies to reach a wide range of audience in an affordable way. As they are ready to invest a lot in digital marketing it is likely to be said that they will invest in their employees who are adaptable to this trendsetter. Benefits of digital marketing crash course: 1. Become a certified digital marketing professional in 3 weeks 2. Learn when you have time to. 3. Individual attention with a limited number of students. 4. Get trained by the experts. 5. Learn with real-time case studies & practicals 6. Work on live projects. 7. Can be customized for your requirements.

Digital marketing is promoting business or services on different digital devices and platforms like search engines (seo), social media, email marketing, display and video advertisement and mobile marketing by using the internet. It’s also called internet marketing/online marketing so it’s easy to promote products or websites to generate traffic, leads, and sales through online campaign promotions. Start your career as digital marketer by completing seo, sem/ppc, social media marketing and other modules in one advanced digital marketing course in bangalore and boost your career. Advanced digital marketing course modules website creation by using cms (wordpress) search engine optimization (seo) search engine marketing (sem, ppc, adwords) social media marketing (smm) blogging email marketing affiliate marketing web analytics inbound marketing freelancing jobs online reputation management display advertising video advertising lead generation

WordPress is the NO.1 Content Management System in the world and for Marketers, it works like magic to work to create any kind of website without coding knowledge. Learning WordPress is necessary for Digital Marketers today because you’ll be working on campaigns where creating lots of Landing pages and integrating analytic codes for tracking purpose. With the help of WordPress, you can create beautiful websites and Effective landing pages on your own and all this possible without learning to code. Learn how to create a Beutiful Website for you by using WordPress in our Advanced Digital marketing Course. What is Domain & Hosting Different Types of Hosting Servers Different types of Domain Extensions What is Content Management System Introduction to WordPress Why WordPress is No.1 CMS and Importance WordPress installation in C-panel Free WordPress Theme and free Plugins What are Themes, Plugins Blog/Website by using WordPress How to Create SEO friendly Blog posts and Web Pages Widgets, Menu’s, settings and theme options Contact Forms and Lead generation for Digital Marketing Media Uploading (Images, Videos, PPT etc.) Anchor Links & Anchor text SEO integrations Tracking tools integration (Webmaster tools, Google Analytics) Advanced WordPress tools & Techniques

Seo is a major module in digital marketing course, seo is the process to gain top position results in search engines by following best organic practices. Seo born during 1997 so it’s been 20 years that seo is been in use, there are many changes came in these 20 years, in seo training course you’ll be learning most advanced seo practices to follow and will be working on live digital marketing project during entire course to see the outcome from your implementation. Introduction to seo different types of search engines what is serp how search engine works (crawling, indexing, serving) types and techniques of seo white hat, black hat & grey hat seo introduction to google search engine google algorithms & different algorithm updates overview of google panda, penguin, hummingbird, emd, pigeon, rankbrain, mobile & amp updates importance of the keywords in seo advanced keyword research, different online keyword research tools what are google web master guidelines and best practices how to create search engine friendly content on-page seo, step by step explanation meta title, meta description, meta keywords, anchor links, header tags and etc. Off page seo, learn different strategies for building links introduction to seo different types of search engines what is serp how search engine works (crawling, indexing, serving) types and techniques of seo white hat, black hat & grey hat seo introduction to google search engine google algorithms & different algorithm updates overview of google panda, penguin, hummingbird, emd, pigeon, rankbrain, mobile & amp updates importance of the keywords in seo advanced keyword research, different online keyword research tools what are google web master guidelines and best practices how to create search engine friendly content

Learn how to create online marketing campaigns and run them effectively in different search engine networks. Sem or search engine advertising or ppc help us to create paid advertisements and make them run in different digital ad networks like google search network, display network, youtube video marketing, google play store, gmail & other google products by using google adwords online advertising tool to generate sales, leads & conversions in digital marketing. Advanced digital marketing course gives complete expert training on adwords. Introduction to search engine marketing why sem is important for any business what is pay per click and different online tools in ppc what is google adwords and overview google adwords account setup keyword planner & how to do keyword research keyword match types create advertising, display advertising, video ads, shopping ads, mobile ads. Important terms in ppc (what is quality score, ctr, cpc, cpm, cpa etc.) different bidding options & bidding strategies in adwords advanced targeting options (location, device, network etc.) campaign structure in adwords what are ad groups, ad copies, and keywords in campaign advanced digital marketing training on adwords tool segregate ad groups with relevant keyword grouping creation of effective ad copies different ad extensions overview defining daily/monthly budgets search network campaign with advanced options display network campaign shopping ads and video ads mobile app ad campaign to promote app’s dynamic search ads overview landing page best practices for digital marketing testing different landing pages by a/b testing conversion tracking creation remarketing tracking & measuring roi of online advertising by analytics real-time campaigns for a better understanding of metrics

The internet revolution has changed the way of communication and made this world a step closer to everyone’s life, social media is the major game changer in this to revolutionize the social relations and affected people lives with its strong impact. Social media is an online platform where it users can create content and share it in social networks, users can network with other members and share information, media and can communicate with live chatting. With the great technology update today everyone communicates with video calling and doing live broadcasting on social networks. Social media is helping people in many ways to educate and engage. Social media marketing refers to a process of getting traffic and leads through social media networks. It’s a major module of advanced digital marketing course, in smm you can create advertisements and promotions to generate branding, traffic, leads, and conversions for any business. So smm became essential for any business size to leverage branding and direct communication with customers through social media. Social media marketing overview and importance different social networks and its management branding and engagement in social media disaster management practices for brands in social media online reputation management by social networks

Email Marketing Introduction Why Email Marketing is considered as Best for of Marketing Create Email Marketing campaigns Steps involved in Campaign Creation How to create effective Email Content How to ensure deliverability of your emails Setup Email Delivery Infrastructure for better delivery. Acquire Customers using Email Marketing in Digital Marketing Various kinds of e-mailers including co-branded, third party, event triggered and newsletters. Nurturing & Automation to Analyze & Target users based on the behavior of emailers using various tools. Resources to do situational analysis and progressive updates: Learn about various automation & analysis tools to get better returns on Email Marketing Campaigns.

What is WEB ANALYTICS Purpose of Web Analytics in Digital Marketing Google Analytics tool introduction Measure website in Real-time and the user behavior How to use Analytics to Create Content and prepare Strategies for Digital Channels Creating Reports and Analysis Create Goals and Tracking performance Goals & Funnels in Google analytics

What is Affiliate marketing, Introduction to different Affiliate channels How to become an Affiliate partner and Earn Commission Creation of Affiliate account and complete setup Creating Tracking codes and Publishing Affiliate content/Products How to promote Affiliate content/products and start earning Do’s and Don’ts in Affiliate Marketing

What is Inbound & Outbound Marketing Intro to Inbound Marketing How it Works & Principles of Inbound Understanding User Persona & Behavior Introduction to Key Metrics and KPI’s Funnel Creation and Implementation in Inbound Marketing Create Best content for Inbound Marketing Different Digital Marketing Channels Approach to Drive Conversions/Sales Understanding Landing Page Importance and Best Practices SEO Importance in Inbound marketing Building Re-targeting & Email marketing strategy

Intro to Mobile Marketing Importance of Mobile Marketing How to Target Mobile users in Digital Marketing Creating Ad’s for Mobile Devices by targeting Mobile APP targeting Ad’s Device Based Targeted Ads

Fundamentals of Online Reputation Management Understanding ORM process Importance of ORM for Brands Best practices to follow Learn how to Handle Online Reputation in bad situations

Google algorithms & different algorithm updates what is google page rank overview of google panda, penguin, hummingbird emd, pigeon, rank brain, mobile & amp updates what are possum, fred algorithms why google penalizes websites how to prevent websites from google penaltie.

Importance of the Keywords in SEO Types of Keywords Keyword research, Different Online Keyword research tools Google Keyword planner Google Trends and Google Correlate Other Keyword tools like Uber Suggest, WordStream Free keyword tool

Introduction to On-page SEO How to Create Search Engine Friendly Content? Content optimization for Search engines On-page SEO, Step by step explanation What is SEO Title/Meta title, how to write Meta titles & Best practices What is Meta Description and How to write? Meta Keywords and importance of Keyword Density Keyword Cannibalism What are Header Tags and importance in On-page SEO Anchor links and Anchor text Alt.txt, captions and Tags Inbound Links & Outbound Links Slug, Url structure and Permalinks Site Navigation Breadcrumbs Plagiarism and Duplicate Content Best Landing page practices for SEO Robo.txt and URL Canonicalization HTML/XML Sitemaps creation and submission

Introduction to Off Page SEO Different strategies for Building links Step by Step Off-page SEO Explanation Importance of Backlinks What is Link Juice, Link authority? What is Page Authority & Domain authority? Link Building Practices Different Search Engines Submissions, Directory Submissions Web 2.0 sites and link Submission What are EDU links, Wiki Links and GOV links? Forum Posting, Article writing, Press release Microblogging or Commenting Classifieds posting, Business Listing Question and Answers Social Bookmarking, Social Networking, RSS Feeds

What is Universal SEO Search 3.0 ( WEB 3.0) Google Universal Search Overview How to Optimize Universal Content for Search engines Media files Optimization Image SEO Optimization SEO for Videos SEO for Doc Files, PPT files, Animation files, Audio Rich cards and snippets