In an era where television has penetrated every home in the world radio hasn’t faded into oblivion. Radio is still popular across the world. It has its own charm. Radio ads are smart. Radio ads are as effective as television commercials and print media advertising. A good radio ad with a jingle engages the listeners in an entertaining way; music should be suitable to the mood of an ad; an effective message with a phone number at the end calls for an action from the listener. The advantages of radio ads are many. This should be placed on the right programme and the right station.