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A competitive analysis is a critical part of your company’s marketing plan. It is important to identify your competitors and evaluate their strategy to analyze their strengths and weaknesses. WHAT YOU SHOULD KNOW BEFORE GETTING STARTED: Who are your competitors? What products or services do they sell? What is each competitor's market share? What are their past strategies? What are their current strategies? What type of media are used to market their products or services? What are each competitor's strengths and weaknesses? What potential threats do your competitors pose? What potential opportunities do they make available for you? This will help you to develop effective competitive strategies in your target market.

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