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Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals – however, can be more competitive with the involvement of the complex algorithm of search engines. But where does paid advertising stand in the larger scheme of things and how can it impact your business? Let us first classify the different types of Paid Advertising: Pay-per-click Ads Pay-per-impression Ads Display Ads Social Media Ads Video Ads Remarketing/Retargeting Ads Shopping Ads The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms. Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed. Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.
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Display Advertising is the process of creating and distributing your image, video and rich media ads on a display advertising network or individual sites. Right selection of the site brings required impact for your promotion. You will learn to advertise on various display networks and niche websites and how to make your advertising effective to generate desired results.
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PPC Ad Management Process involves Keyword Discovery – Understanding your business goals, and generating keywords from extensive research of competition, industry, gaps and opportunities. Campaign Analysis – Analyze the current campaign and identify what is working and not working. Campaign Optimization – Write new Titles and Descriptions for keywords that matter for immediate improvement through extensive testing.
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We are experts in online based advertising. Our team is prepared to enable you to get the competitive advantage by making video adverts that will expand your brand’s presence.
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