If you have a website, you have to consider PPC advertising as a marketing channel.
The key word is ‘consider’Just because you have a website does not mean that you should engage in PPC.
Pay-per-click marketing can be a powerful tool in your promotional arsenal.
If your goals are to grow your online visibility, drive traffic generate leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things.
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