In this Tech Savvy world, people belonging to every age group- a 16 year old college student to a 60 year old retired business man- spend most of their time over the internet.
Social media optimization is technically similar to verbal marketing where the basic concept is to create a ‘buzz’ through Word-Of-Mouth. But the peculiarity in SMO is that it is not done by creating buzz through friends or family but through the use of social networking sites such as Digg, Delicious, MySpace, Facebook and so on.