Apply a small amount of medication to the affected area and gently rub in, usually up to 4 times a day or as directed by your doctor or the product package. Dosage and length of treatment depends on the type of condition being treated. Do not bandage, cover, or wrap the area unless directed to do so by your doctor. This Soothing Triple Oat Formula with oat flour, oat extract, and oat oil provides soothing relief for itchy, dry skin and locks in long-lasting moisture. The clinical benefits of Aveeno® Oat in dry skin have been demonstrated through extensive research across diverse skin conditions and populations.