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SEO (Search Engine Optimization) are two distinct but related strategies for improving the visibility and discoverability of your website or mobile app in search engines and app stores, respectively. SEO involves optimizing your website's content, structure, and technical aspects to rank higher in search engine results pages (SERPs) for specific keywords and phrases. This can include keyword research, on-page optimization, link building, and technical optimization such as improving site speed and mobile responsiveness. ASO, on the other hand, involves optimizing your mobile app's title, description, screenshots, and other metadata to improve its visibility and ranking in app store search results. This can also include optimizing your app's reviews and ratings, as these factors can have a significant impact on your app's visibility and credibility. Both SEO and ASO are important for driving traffic and downloads to your website or app. By optimizing your content and metadata for relevant keywords and phrases, you can increase the likelihood that your website or app will appear at the top of search results and be discovered by potential customers. It's important to note that SEO and ASO are ongoing processes that require constant monitoring and optimization to stay ahead of the competition and adapt to changes in search engine and app store algorithms.