Rich wine red color, shrivelled appearance and not so spicy, that 's the definition of Kashmiri chilli. The Kashmiri chilli is smaller, rounder and less pungent, but lends a very bright red color to the food. They are bred for their high color retention since they redden anything capable of absorbing color. The kashmiri chilli powder is a blend of medium quality red pepper mostly used for tandoori dishes. The roasted kashmiri chilli has a very pleasant aroma. It can redden anything that is capable of absorbing color like oil and surface of meat, etc. More About Kashmiri Lal Mirch: Premium Quality Kashmiri Chilli Powder Fresh, healthy and 100% natural Tasty and good for your health No artificial colours No added preservatives