Pace Career Academy Kothrud, Pune, Maharashtra

Today entire world is closely connected through technology. Nothing is too far or near. For instance, you have a good garment shop near by your house, but you will buy it from Bangalore from Amazon and that too with return guarantee and shipment at home. That’s the power of Digital marketing. It is a combination of Data analytics, Artificial Intelligence and understanding buyers purchasing pattern. Welcome to Digital Marketing Profession, welcome to Digital marketing course at Pace.

Today, virtually you meet your customers on your website. You have to create trust factor via your website. Normally it looks simple to design a website, but when you go insight each tab has its own meaning and importance. It has to be designed according to your customer preference and target audience. According to survey normally customer reacts in the first 3 seconds and be on home page for 5.59 seconds. It’s like making and break for any organization.

This word doesn’t need its introduction, its highly communicative, viral and best way to brand yourself with small budget also. You can select your own target audience and create brand awareness of your product and services. In digital marketing course we here focus on Facebook, Instagram, Linked in and Twitter.

This is a money making machine for Google. According to survey 87% people use google search engine. Its entirely a game of keywords and understanding broader perspective of customer's mind-set. Google earns billions out of it. Pace have specifically designed this digital marketing course on search engine marketing keeping in mind various industry parameters.

Today 70% searches are on mobile, even mobile app has a huge market. People can easily access information about products and services while sitting in offices, malls etc.. and add it to cart. In digital marketing course for mobile marketing we have also added some apps which are useful for increasing brand awareness and sales.

It's entire about analysis, it shows health of your campaign, ROI. Google compares it on various parameters. It helps entrepreneur or digital marketing expert to make the right decision. It's all about raw data put in one place in an organized manner for better decision making.

This is all about hammering in the mind of prospective customers. In this portion of digital marketing course mainly its combination of images, videos and creativity. It’s just not an advertisement, but in the few words, we have to express much more.

This is the biggest and cheapest source of marketing from last many years, but as time changes google have divided mails into primary, social and promotional mails. So each promotional mails does not reflect on your primary section. But google also gives solution for same. In digital marketing course candidate will learn Mail Chimp (a product of google) which directly hits your primary section. Still, it’s a one of the biggest sources of generating leads.

This is the one of the biggest emerging sectors across the globe. It is just a starting in Indian market that product and services are sold online. The biggest benefit is to small retailers who can now sell their products across the globe and compete with big brands. Have you imagine as an Indian we will purchase vegetables without touching, but things are changing and so the people. In digital marketing course we will learn real time online sales for various products.

This is the need of time every organization depends upon how many leads they generate from various sources and convert them into prospective clients. In digital marketing course we will learn different sources of lead, their analysis. As there are a huge number of data in the form of leads, but we have calculated its acquisition cost, ROI and product cost.

As we know content is a king in digital marketing. You can design a good website, but without good content its zero. In digital marketing course content is the most important module as it's used at every level. The content has to be designed according target audience, on which platform it has to be presented and should be customer centric.

Entire internet marketing strategy varies from product to product and different set of target audience to be catered. We can’t apply one successfully internet strategy on another product. as some product or services has to be marketed on social media, then others on google Adwords and some services on YouTube… in a digital marketing course we will explore various internet marketing strategies.

This is the greatest form of marketing. People also make a huge money of out of affiliate marketing. In digital marketing course we will take you through how it work is initially and you have to make your own brand as an individual or a company. As the visitor increases other vendors show their ads on your website or blogs etc. by your permission. People co-relate their products and services to your business line. Beat eggs. May be if you are booking tickets on yatra.com you will see ads of flights as its complementary to each other.

This is a google product what google does is they tie-up with various brands and individuals who have good footfalls on their website. In digital marketing course we will teach you how google works like a mediator between brands and services owners who want to show their ads on this platform. Google will never show ads on the platform on which it does not have tie-ups. So Adsense is like legal binding to show ads of service provider between google and brand owners.

This is most sensitive and emotional part of digital marketing course. As prospects land on our website and make their on view point without meeting you. So always before making a purchasing decision prospects will go through various reviews posted by others, they will see your brand presence and what people say about you. So here is again a make or break for you before making final purchasing decision. All big organizations have separate ORM division to cater all the types of customer feedback and who avoids it have to pay heavy prices for same in in a nutshell, we can’t ignore customer feedback otherwise next customer will ignore us.

This is the hottest product from google for customer acquisition. In digital marketing course we will learn how to do Remarketing more efficiently so to get better ROI. Remarketing is nothing the customer who has visited your website, but not filed your enquiry form and filed their relevant information you needed. You will show your ads, and keeping a continuous hammering about your product and services so at least when prospect make a decision about purchasing he/she remember your brand or services. According to google 33% of conversions are done by Remarketing.

This is a new version of business where people mostly work as freelancers and a trend is increasing in India by writing the blogs on various products and services and on the same line there is also increasing in the target audience who are reading the blogs. This is a very specific segment of digital marketing course. Here need to be creative as well as good command over language.

As the word says it is all about expressing your emotions, content, or information in the form of graphics. People should come to know from one shot what exactly image has to say. This is mostly used in advertising purpose to give a direct message to customers without using more content.

This is a tool provided by google for checking various parameters. In digital marketing course we will learn various google webmaster tools. It's normally a performance parameters where you can check your website performance its speed and all technical related things. We can also compare with our competitors to get transparent view. Google also shows the scope of improvement.

This is just a lead generation page for any organization. You can consider it as a mini website. In digital marketing course we will learn how to optimize landing page. The landing page is all about giving the information about products and services in a very crisp manner which is required by the visitor. It is always of a single page no navigation will be given to distract the user. The main aim of landing page is to generate a lead and get the required details of prospects.

This is the biggest source of information nowadays. If you have any doubt how to make this thing you will switch to YOUTUBE and get things done. In digital marketing course we will learn how to promote the videos. Here major thing is keywords when people search for some specific queries there are thousands of videos on the same topic. So we should learn how our video can be viewed more. Also content and graphics also play a vital role in the video.