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B.V. Elanchelian was the founder of this brand. This is a sole proprietor firm. Their motive is to manufacture and supply the product which is healthy and tasty. They started it from since 1995. It is one of the most popular brands in Tamil Nadu. They produce many items and supplied to the different places. They supply their products to the dealers and then it will be in the small shops, super markets, etc.
“PREETHI MASALA” is the popular of Masala as the household among the people today, it is doing Masala trading into the field of pure spice powders like Turmeric, Chilli, Coriander powders, Chicken 65 masala and Mutton, Chicken, Kulambu Masalas etc.
This curiosity lets to enter into masala world with boldness. This masala encountered a lot of hurdles, since selling masala products during those days to the oriental women who are traditionally conservative. It is not easy to sell.
It is concept sealing on “Easy Cooking” rather than marketing food products with self-determination and persistent attempts, it is able to get into the kitchens of our country and the rest of the world.
The store may look like a wonder, but the hard work, the pot holes and the bumps on the way to producer. The main objective of this research is to identify the consumer satisfaction of Preethi masala products in THENI DISTRICT. The suggestion is help to improve the quality of the Product.
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