Analytique Research Sarita Vihar, Delhi

We offer scientific research service with the massive volume of data currently available to businesses of all sizes, it is important that you gather only those key elements that are important to your research. Especially in research and development, clinical testing and other aspects of scientific research, you want to know that you have every important piece of data in front of you and that nothing is left uncovered. healthcare and clinical research services our scientific research department offers a full range of services that can be customized to your specific industry and project type. The purpose of this is to provide you with the flexibility needed to adjust your actions rapidly within an ever changing environment. Our services, designed to make this possible, include: physician profiling and web mining: we can gather key data about physicians you want to contact or include in a study through traditional and web-based data mining techniques. clinical investigator profiling: we can investigate and detail information about clinical investigators for past or current projects related to yours. key opinion leader profiling: we can identify important key opinion leaders in any field and gather data that can be used to contact and establish a relationship with them. key opinion leader database creation and maintenance: we can create and maintain a database of key opinion leaders to help you track their responses to inquiries and continuously develop an ongoing connection as you develop your product. medical content writing: we can gather and disseminate important medical data in reports, studies, or papers to be published in any major medical directory. biostatistics: we can gather and analyze data from your work using industry standard statistical analysis tools. clinical data management: we can gather, oversee and analyze key data related to your clinical research studies. these services allow us to provide optimal input on all major projects we take on ensuring each of our customers has the information needed to make important decisions within their industry. Using both primary and secondary resources to gather data, we ensure all information is thoroughly verified and substantiated within your industry.

From month to month, you need to know that the data being provided about competitors in your field, trends in your industry, and leaders in the marketplace is not only accurate, but presented in a way that helps you make insightful decisions that will lead your business toward success and delivered to you as quickly as possible. Old data or data that doesn’t take into account new developments in your field is not as effective. Report Services We offer a number of targeted report services designed to provide the information you need to make important decisions. These services include: Key Opinion Leaders: When developing a new product or moving into a new field, we can help you engage key opinion leaders who can advocate for your moves or provide important feedback. This is especially important in the pharmaceutical company where the practice is often used. Competitor profiling & Analysis: Careful analysis of the current and future strengths and weaknesses of key competitors in your field. This analysis can be done in both an offensive and defensive manner to provide vital data about how your competitors are likely to present based on your decisions, We can produce a detailed breakdown of your company stands against key competitors based on industry benchmarks on various economics of businesses. By providing an in–depth analysis of factors like finances, markets and marketing, facilities, products and personnel, you can make decisions based on your competitors´ current standing in your industry Perceptual Mapping: A visual tool to outline exactly how customers think and act in your industry. Usually this data is presented in relation to the standing of your competitors in the same context. Competitors Business Analysis: This provides a breakdown of threats and weaknesses from various competitors in your market space. Trend Analysis: We collect and analyze key data in your market to spot specific trends. This form of analysis uses important tools like cluster and factor analysis (among others) to identify underlying behavior patterns and help you make important decisions based on those patterns. Database Creation / Updating: We can create a contact database as either a primary or secondary tool in your business using common sources of data like social media, Salesforce.com, Bloomberg data any many others. Content Analysis: The assumption is that words and phrases mentioned most often are those reflecting important concerns in every communication. Therefore, quantitative content analysis starts with word frequencies, space measurements, time counts and keyword frequencies. However, content analysis extends far beyond plain word counts, e.g. with Keyword In Context routines words can be analysed in their specific context to be disambiguated. Synonyms and homonyms can be isolated in accordance to linguistic properties of a language. Qualitatively, content analysis can involve any kind of analysis where communication content (speech, written text, interviews, images …) is categorised and classified. In its beginnings, using the first newspapers at the end of 19th century, analysis was done manually by measuring the number of lines and amount of space given a subject. With the rise of common computing facilities like PCs, computer-based methods of analysis are growing in popularity. Answers to open ended questions, newspaper articles, political party manifestoes, medical records or systematic observations in experiments can all be subject to systematic analysis of textual data. By having contents of communication available in form of machine readable texts, the input is analysed for frequencies and coded into categories for building up inferences. Robert Weber notes: “To make valid inferences from the text, it is important that the classification procedure be reliable in the sense of being consistent: Different people should code the same text in the same way”. The validity, inter-coder reliability and intra-coder reliability are subject to intense methodological research efforts over long years.

We offer Quantitative Market Research Services Quantitative market research is an effective tool to find out how many people hold a particular view, think or act in a particular way. Methods for data collection There are various means of collecting quantitative information but the most common are: CATI /Telephone interviewing CAPI Online surveys Observational research Central Location Test Street or Mall Intercept Mail surveys Mystery Shopping Omnibus Survey Types of survey Quantitative research can be used to explore a wide range of issues, such as response to a potential new product / service or awareness of a new advertising campaign. There are also a number of specific types of survey which are required from time to time by most clients and which can include one or a combination of the above research methods. The most commonly used include: Customer Satisfaction Surveys Employee Opinion Surveys Usage and Attitude Surveys Sample size Quantitative surveys can include samples ranging from 50 to several thousand interviews. The number of people to be included in the sample will depend broadly on the level of accuracy required to meet the objectives of the survey. It is often useful to get the better sizing and to get the ‘good’ or a ‘poor’ result. Our experience We have experience of a wide variety of quantitative surveys ranging from small-scale projects conducted for local organisations to large-scale continuous work for multi-national clients. We have undertaken projects for many organisations as partners and fieldwork suppliers. Recent examples of quantitative projects Telephone based quantitative work on customer satisfaction survey with 500 consumers of the products & services Face-to-face interviews consisting of a random sample of 1000 consumers in the urban and suburban areas and they are interviewed to assess their needs.

We offer qualitative market research services qualitative research is used to explore and to understand consumer’s views in greater depth than is possible with quantitative research. qualitative research typically involves talking to small groups of people in focus groups but it can also involve interviewing an individual or pairs of people (often selected on the basis that they hold conflicting views). Properly conducted, qualitative research results in a deeper understanding of customers’ behaviour and the way they think. This understanding provides a solid base from which informed business decisions can be made. methods for data collection various methods are used for qualitative research and although most is done face to face, telephone depth interviews on a one-to-one basis. The most common methods are: focus groups depth interviews telephonic depth interviews ethnographic studies shop along usability testing taste test unlike quantitative research there are no fixed set of questions but typically a discussion guide is used which outlines the main areas of interest to be explored in depth. Preliminary qualitative research can often help identify topics to be investigated further in quantitative research. Conversely, a qualitative study can be used on completion of quantitative research to probe in greater depth the reasons behind some of the opinions expressed. our experience analytique research has used qualitative research fieldwork with wide-ranging consumer groups. We have successfully completed qualitative research with “difficult” groups. Projects have included: focus groups & depth interviews with different types of government officials. Focus groups & depth interviews with doctors, specialist, pharmacists, nurses & other healthcare providers. Focus groups & depth interviews for advertising and promotional material research. Focus groups & depth interviews with children’s(with permission from their parents). Focus groups & depth interviews to explore the information needs of the learning disabled. Focus groups & depth interviews to understand attitudes to potential new services product. Focus groups & depth interviews with patient groups. Focus groups & depth interviews with hospital authorities.

We offer Pharmaceutical Research Service. Pharmaceutical Industry is scientifically advanced and competitive industry with the scope in the field is enormous, the pharmaceutical industry is driven by the new research & development of the industry leaders, the industry continuously needs the real time strategic Market research for the real competitive advantage. We can provide real time research & reports on the industry to give the client an insight peak into the industry. Pharmaceutical Research Experience Analytique research have conducted Pharmaceutical market research at production, distribution and retail level. We have conducted many studies on prescription patterns and many other studies involving GPs and specialist doctors which can range from rheumatologists, geriatricians, to pulmonologists, etc. We have conducted different studies in field of diabetes, psoriasis, psychoses, epilepsy, obesity, cancer, etc. We have carried out interviews and focus groups with GPs, Specialist, pharmacists and chemists and various Healthcare workers, and we have great experience in speaking to the patients themselves, something that requires the very highest levels of tact on the part of the interview team. Analytique Research team is capable of conducting diary studies, face-to-face interviews or depth telephone interviews and is specially trained in this highly sensitive and complex area, working exclusively in the medical field on a day-to-day basis. All our specialist medical market research interviewers have undergone comprehensive training programs and are continually assessed and monitored to ensure the quality of our research is never compromised. Speciality Pharmaceutical Surgical Instruments Diagnostic Devices Health economics Cosmetic Consumer Respondent Profile Key Opinion leaders Specialists GP’s Nurses Patients Healthcare professionals Users etc. Therapeutic areas we cover Cardiovascular, Central Nervous System, Diabetes & Endocrinology, Infectious Diseases, Internal Medicine, Oncology, Pediatrics, Public Health Interest, Vaccines, Dermatology and aesthetics, Gastroenterology, Musculoskeletal and rheumatology, Nephrology, Ophthalmology, Respiratory and allergy, Arthritis, Gastroenterology, Infectious Diseases, Metabolic diseases, Pain, Respiratory, Woman’s Health and Urology, etc. Types of Research Models Offered Disease and Epidemiology research Market Understanding Product Development Brand Research Customer Satisfaction Survey Pricing Research Advertising Pre & post testing Formulation and Medical device

Mystery shopping is invaluable for all companies whose staff have direct contact with members of the public. The customer service experience is one area of the marketing mix in which increasingly organisations seek to differentiate their offering from that of their competitors and the manner in which staff interact with the customer is of critical importance. Planning for mystery shopping In order to ensure that the behavior of real customers is replicated as closely as possible, a key first stage is to review how contact with the client is typically made and how for example inquiries are made and how orders are placed. This usually includes visiting outlets/branches, listening to telephone conversations between customers and members of staff as well as detailed discussion with our clients. Scenarios are developed in conjunction with the client. A range of scenarios is used to ensure that too much emphasis is not placed on any one type of inquiry. Mystery shoppers are carefully selected so that their characteristics match the requirements of the project. Mystery shoppers are thoroughly briefed for each scenario, with role playing used to ensure that they develop the capacity to “think on their feet”. Observations are recorded using a carefully designed, structured and objective scoring system. Telephone calls are usually recorded to minimize the reliance on memory when assessing the results. Dedicated mobile phone numbers are used for call-backs to avoid identification of mystery shoppers. All telephone inquiries are marked centrally, using the recordings of the calls, to ensure consistency of assessment. Using mystery shopping to inform staff training and development Mystery shopping interviews conducted over the telephone which are recorded for the purposes of marking and quality control can often prove of additional benefit when used in the training of both new and experienced staff. PCP often attend or run training sessions around the results. We find that constructive criticism is frequently more readily accepted when it is provided by an independent organisation. Our experience We have successfully carried out mystery shopping for a wide variety of organisations. Mystery shopping clients have included: Retailers Pharmacy Leisure centers Clubs Police authorities Business service providers Automobile showrooms Automotive parts suppliers

Our healthcare research Fieldwork Service network gives clear access to patient-respondents in India, Asia and Middle Eastern countries with specific medical conditions such as arthritis, asthma or diabetes, high quality data on product ease-of use , package design, portioning, name brand recognition, pricing and other important information collected to your specification. Our Healthcare research Fieldwork Services make General Practitioners your source for valuable inside information on potential and existing products, prescribing habits and drug advertising awareness. Our Healthcare research Fieldwork Services include conducting quantitative and qualitative interviews. As always, we work closely with you to develop the best strategy for your survey. Analytique Healthcare research fieldwork Services have access to all facets of the India, Asia and Middle Eastern countries medical community including: Patients Administrators Fund holders Private insurers Supply and pharmacological buyers General Practitioners Hospital Specialists All categories of specialists including psychiatrists Nurses in all specialties including theatre and geriatric Pharmacists Dentists Oral Hygienists Veterinarians in both rural and urban practice

Analytique Research is a full service market research provider for clients working in ultra-competitive industries worldwide. Analytique Research is a full service primary and secondary market research firm with expertise in designing and implementing a full range of unique methodologies and capabilities. Our combination of leading edge statistical techniques, extensive experience and inside industry knowledge provides clients with research results that are valid, projectable and actionable. We provide an array of services: Research Types And Techniques Statistical Analysis Brand Research Survey Analysis Online Research Multivariate and Bivariate Analysis Business Market Research Data Analysis and Processing Services Market Research Consultancy

Analytique Research is designed to meet each client’s specific business objectives (for healthcare & pharmaceutical, full-services, and scientific research) and research goals. In conjunction with expert field work and primary data collection services, the client determines the topic, scope, and goals of the project. And we cover almost all types of Sectors, mentioned below: FMCG Automobile B2B Medical/Healthcare Pharmaceutical Social & Rural Ethnic Minorities Telecoms Retail & Wholesale Travel & Tourism Information Technology Public Sector C Suites Executives Consumers Children & Youth Education Employment Utilities Financial Our Fieldwork Division: We guide our client till to the end with quality market research fieldwork services and data collection for all projects , quantitative and qualitative Quantitative: Strict Quality Controls, timeline, Knowing Who To Target, And Where To Find That Target Are Essential Elements For Successful Quantitative Research. And we are having our strong field team who are having vast experience in field services. Face to Face Interviews Telephonic /CATI Interviews CAPI CAWI Hall Tests Online Interviews Online Panel (Panel Survey) Consumer Panels Street / Mall Intercept Postal Surveys Mobile Research Omnibus Surveys Usability Testing Central Location Test Observational Research Media Research Industrial Research Usership Studies Trade Surveys Car Clinics National & International Fieldwork Accompanied Shops Mystery Shopping AD Tests In Store Research Workshops Fieldwork Audit Services Sampling Distribution Data Entry/Tabulation(Quantitative) Project Management Pre-Recruiting Banking Customer Satisfaction Survey Home Visits Questionnaire Testing Executive & Medical Interviewing Home Use Tests Product Placement Off-Site Testing Panel Management Data Analysis Customer Service Top line Reporting Qualitative Fieldwork Services Analytique Research has a genuine passion for quality market research fieldwork. Our professionals have extensive experience & training with numerous research tools, including most innovative protective techniques, across a broad industry range. Qualitative Study Infield CLT Online Tracking Services Depth Interviews/Paired Depth Interviews Dairies-groups Telephone Recruitment Report Writing (Qualitative) Content Analysis (Qualitative) AD Tests Home Use Tests Distribution Checks Store Intercepts Monitoring Desk research Quality control & Assurance Summary Reporting Consumer Panels Mobile Research Banking Product Placement Topline Reporting Media Research Industrial Research Usership Studies Trade Surveys Car Clinics AD Tests Focus Groups / Mini Focus groups Standard & Extended Focus Groups Dyads & Triads Central Location Test Sensory Research In-Depth Ethnographic Studies Depth Interviews/Paired Depth Interviews Eye Tracking Taste Tests Product Testing Pre-Tests Exit Polls Public Opinion Polls Online Interviews Online Panel (Panel Survey) Exit Interviews Online Qualitative Research Panel Management Our Targeted Respondents profile While the experienced fieldwork team of Analytique research has covered almost all type of respondents for research work, and we are having our strong panel in middle east and South east Asia, i.e. Covering around 32 , 00, 000 respondents. Type of respondent, we cover for our research work: Affluent/Wealthy Alcohol Animal Owners Business Professionals Children, Tweens, Teens, Students Do It Yourselfers Education Executive and C-Level Fifty+/Seniors/Elderly Financial Health Conscious Consumers Healthcare (Consumer Health Conditions) Legal/Insurance Low Incidence Projects Medical Professionals Minority/Low incidence segments (African American, Hispanic, Asian) Parents of Infants and Toddlers Radio/Music Listeners Sports Enthusiasts Technology/High Tech Tobacco Travel