here is something you should know about us. We can’t stand the status quo. The status quo stinks. It ruins our appetite. And nobody likes that.
We are foodies. And we are certainly not good cooks. That is why we really appreciate the great Chefs of our world. So we have steered our company towards a single objective. Our purpose to exist is to support them in their life endeavour. To help Chefs serve dishes that is delicious. And to enable our diners to have eat tastier food.
You see, Tableware manufacturers everywhere are creating beautiful products. Fancy dinnerware with intricate patterns that are too beautiful to use and gleaming cutlery that is too heavy for comfort. It has just gotten better and better over time, and current situation is horrible. In all the effort to make beautiful products, the Tableware people have forgotten the entire objective of the dish. After all, it is to serve food. And the design should support that purpose, not take away from it.
Skyra Professional Tableware creates products that help the food taste better. Our mission is to provide Tableware that enhances the entire dining experience. We help the food look better, we help the food smell better and also taste better. So, how do we do it? By partnering with international Tableware brands that share our passion. By sourcing products that are not available with our brand partners. And finally, by creating original design products that are engineered towards maintaining the food at the right temperature over a number of hours, and sustaining their flavour, moisture, crispness, aroma and other key elements that just make it so delicious. To ensure that your meal is served with everything you need and that it all fits together, just as the chef cooked it to be.
Why is it such an important question? For one, the answer allows you to form a much deeper connection with outsiders – clients, potential employees – than by telling what you do or how you do it. People relate to what you believe in, not what you do. If we can form a stronger bond with a person, it is much easier to work with them.
The second reason why the question is so important is that it guides our decision making. “3×2” (aka. “Is this decision good for clients, our employees and our financial numbers, now and in the future?”) It is a great rule of thumb for everyday decisions, but sometimes we need help for larger questions. A good example of this is our strategy. Everyone at Skyra can participate in building it, which occasionally results in tangents. If everyone has a clear picture of why we exist as a company, it is easier to guide these tangents into a direction that they can stand behind. It also allows us to say no to things that would be interesting or fun to do, but don’t support our reason for being.
After months of discussions, iterations and rewriting, we finally feel that we have put it into words. We love food and we love the fact that there are great chefs that can create delectable tastes. So does everyone, now and in the future. We want to be a part of this great industry. But we are not happy with the current direction that tableware equipment is heading towards, and we are here to change it. We want to ensure that we can create an ecosystem where the taste of food can be enhanced with our product portfolio and sustained for many, many hours. We believe that we can happily exist if we continue doing what we are so passionate about – to hone our half-century heritage of experience and skills in metalworking, and engineer a better dining experience for you.
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