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Reputation Strategy Development
Our approach to developing an effective and informed reputation strategy blends science with the experience and creativity of our counsellors. They work closely with the company�s leadership to understand issues impacting the company, and co-create strategies that provide the ceo with an actionable agenda for stakeholder engagement, clear persuasive messaging, and earned, owned & paid media outreach priorities that would positively shape the company�s reputation. Our 3c reputation management framework is the foundation of a comprehensive solution to deploy a strategy designed to help you succeed. a. Reputation benchmarking & measurement we identify the unique drivers of your reputation, benchmark your current performance and establish a baseline to track progress and measure the impact of the reputation campaign through our reputation health index � and net advocacy score�. b. Stakeholder segmentation we help you segment your businessinfluentials� identifying advocates to adversaries, thereby ensuring a more informed engagement that moves the needle of perception. c. Corporate positioning & messaging we use messaging science to develop your corporate differentiation and messaging and help you break through the clutter. Our net persuasion scores � provide empirical evidence about the likelihood of your messages persuading your audiences to act. d. Influence & influencer mapping we use sophisticated research tools to identify and map the most influential information sources and the influencers your stakeholders consult to shape their opinion. Our findings would enable you to prioritize your media presence for the best return on investments, and to strategize an outreach policy directed at the most important decision makers and influencers.
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Reputation Strategy
We work as a strategic partner to the C-Suite to help them build and sustain their company's reputation. Our approach to developing an effective and informed reputation strategy blends science with the experience and creativity of our counsellors. They work closely with the company’s leadership to understand issues impacting the company, and co-create strategies that provide the CEO with an actionable agenda for stakeholder engagement, clear persuasive messaging, and earned, owned & paid media outreach priorities that would positively shape the company’s reputation. Our 3C Reputation Management framework is the foundation of a comprehensive solution to deploy a strategy designed to help you succeed. a. Reputation Benchmarking & Measurement We identify the unique drivers of your reputation, benchmark your current performance and establish a baseline to track progress and measure the impact of the reputation campaign through our Reputation Health Index ™ and Net Advocacy Score™. b. Stakeholder Segmentation We help you segment your BusinessInfluentials™ identifying advocates to adversaries, thereby ensuring a more informed engagement that moves the needle of perception. c. Corporate Positioning & Messaging We use messaging science to develop your corporate differentiation and messaging and help you break through the clutter. Our Net Persuasion Scores ™ provide empirical evidence about the likelihood of your messages persuading your audiences to act. d. Influence & Influencer Mapping We use sophisticated research tools to identify and map the most influential information sources and the influencers your stakeholders consult to shape their opinion. Our findings would enable you to prioritize your media presence for the best return on investments, and to strategize an outreach policy directed at the most important decision makers and influencers.
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Public Advocacy
A. Public approval tracking We use sophisticated research tools and methodologies to ensure that you always have a finger on the pulse of your voter’s sentiment. We not only help you ascertain the effectiveness of your governance and development agenda, but also enhance the shape of the programme and policies based on voter feedback. B. StateScheme promotion In this competitive world, we not only grapple for attention, but also for capital and resources. Good governance and infrastructure are fundamental to your acceptability among citizens, you also need to trumpet the good work being done by you. Our integrated and comprehensive public advocacy campaigns ensure that you reach out to the audience and get the best returns on your investments. C. Public Service Campaigns Whether it is about convincing people about the need for privatisation of power distribution, or to ‘Save the Girl Child’ or ‘Save the Tiger’, we join hands with you and your stakeholders to design outreach programmes that are inclusive, sensible and are targeted at the beneficiaries in the most effective manner. We span 60 cities and towns in India via our exclusive affiliate network to give you the best return on investment in your public advocacy campaigns.
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Election campaign strategy
A. Voter segmentation knowing your voters is the key to winning elections. However, beyond caste and coalition combinations lies the science of discovering your advocates and adversaries and most importantly, the agnostics, otherwise known as the “winnable”. In any election, it is the understanding of the “winnable” voters that decides the winner. B. Candidate positioning you might mean something to somebody and nothing to everybody. Therefore, projecting your image as a candidate to your winnable audience is of paramount importance. Using our research and competitive positioning framework, we help you develop your public persona and advocate the issues that would mobilise your voters. C. Campaign messaging simplicity and clarity of messages help you break through the clutter. While most elections are fought and won on similar issues the world over, it is the articulation that connects with the voters. ‘achchhe din’ by the bjp was one such clarion call which broke through the clutter. D. Voter sentiment tracking so how do you know if what you are doing is working? if you wait for the election day, it might be too late. The campaign office will feed you anecdotes and ground intelligence. But astrum will be your independent voice that would tell you whether the voters are with you or moving away. Our election campaign management services includes deploying a monitoring system that gives you a moving picture which is actionable, so that you can make the necessary and timely course corrections.
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Crisis Preparedness & Planning
Crisis is ubiquitous, and when it strikes, the management’s confidence and the company’s reputation takes a beating. With the 24x7 news cycle and the online world without boundaries and editorial discretion, companies struggle to remain in step and often lose control over their story. However, if a crisis is deftly handled with swift and clear communication, preparedness and meticulous planning to deal with any eventuality make all the difference between winning and losing a plot. astrum has the expertise in preparedness and planning to safeguard your reputation in your hour of need. Our crisis counsellors strategize work in a project mode, in collaboration with the company leadership, for possible scenarios that could lead to a crisis and its fallouts. Our crisis management experts initiate and augment your crisis communication team (cct) and crisis response protocols (crp) with clear roles and responsibilities, including messaging and outreach priorities. we convert ‘in-place’ crisis response protocols to being ‘in-use’ consistently. Through our crisis preparedness training (cpt) workshops, we train your designated management staff and cct to respond swiftly with a clarity of purpose. We also undertake spokesperson coaching and c-suite media training to ensure that you benefit from our bespoke preparedness planning.
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Crisis & Issues Communication
Companies and public figures live under the constant scrutiny of the media, activists and citizen journalists. Even the smallest of infractions could become a subject of breaking news, or start trending in the social media. In a 24x7 news world, having a modus operandi that responds effectively to a brewing crisis and nips it in the bud is not enough. You must have a pro-active crisis communication strategy that prepares you to respond to any unforeseen crisis in a timely and effective manner.
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Crisis Communication Support
Our clients are adept in handling crises which affect their business continuity. However, they are often in need of professional crisis communication support to frame their narrative effectively and target the right audience through the most relevant platforms – traditional, online or mobile. You need a team that would match your sense of urgency and collaborate with you to ensure that your audience continue to have faith in your management team. Once the immediate crisis is over, we work with the leadership team to develop outreach programmes that would help you regain the trust of the public and your most important decision-makers and influencers.
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Corporate Reputation Campaigns
Our reputation campaigns engage the most important BusinessInfluentials™ to create advocates. Our corporate reputation campaigns go way beyond media relations by engaging with the most important BusinessInfluentials™ for your company. Be it online, mobile or traditional media, or above-the-linebelow-the-line communication, we create holistic Reputation Management campaigns to ensure that your narrative is authentic, consistent and engaging, and leads to a growing community of evangelists. A. Thought Leadership C-Suite Positioning Leadership with a point of view and a vision for the industry earn respect and admiration of your audience. Our counsellors develop owned, paid and earned keynote and contributory opportunities across media, government, academia and business forums in order to make you the first among equals. b. Editorial Engagement Our counsellors make the best use of their in-depth understanding of corporate reputation management, media functioning, and experience in media relations to act as your advocates with editors and reporters, making sure that your corporate purpose, differentiation and point-of-view is heard, understood and voiced. c. Influencer Engagement Our counsellors use the BusinessInfluentials™ segmentation to develop an engagement programme for the C-Suite, thereby targeting the most important decision makers and influencers to expand the circle of your advocates, converting the agnostics and engaging the sceptics across business and policy forays. d. Employer Branding Whether it is your work force or prospective talent at campuses, we help you develop compelling rich media content, delivered through print, broadcast, online and mobile platforms, to reach your employees and prospects. We partner with your HR leadership to develop engagement programmes designed to generate greater affinity towards the company.
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Corporate Affairs
Our corporate affairs advisory comprises policy experts, former civil servants and advocacy specialists, skilled and proficient to advise ceos on the impact of political, social and economic developments, and how to strategically reposition their companies in this context. This includes support in securing and promoting legitimate business interests by engaging policy makers, regulators and key influencers in an ethical manner. A. Government relations the evolving political and policy landscape not only requires companies to constantly reassess their business mode, but also offers new opportunities. It is important therefore to develop insights into the thinking of the executive and the legislature to understand the prevailing policy environment and the expected developments. Our counsellors monitor the policy and regulatory environment to help you stay ahead and ethically promote legitimate interests to secure your licence to operate and create new business and growth opportunities b. Regulatory affairs the rapid evolution of the economy and the society in india has resulted in the need for constant regulation. Regulators walk the tight rope to balance the needs of the industry and that of their constituents. In this changing environment, our policy and legal counsellors provide expertise and regulatory intelligence in translating regulatory requirements into workable plans to align the business model with regulation. Also, by ensuring compliance to the law, our counsellors protect you from expensive litigation. our counsellors also work closely with the regulatory team to help you engage with regulators, to guide you through the compliance process needed to obtain regulatory approvals. Should there be any difference in the interpretation of regulation and policy, our counsellors would help you advocate your case with the judiciary within the ambit of the prevailing laws.
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reputation management services
Astrum a science based reputation management company in india providing various management services for companies and individuals to protect and manage their reputation.
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reputation management services
crisis communication services
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