Direct Marketing in Malad West, Mumbai

    I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because: Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles You don’t have that kind of money to experiment. Viral content cannot work for a niche audience. It has to cater to a large cross section of the society. Also, when your purse strings are drawn tight, you cannot experiment with content in the hope to get it viral. Instead, you must choose your next steps wisely (and economically). Enter white papers. This is a white paper These are examples of white papers White papers for B2B content marketing? But how? If I have to idiot-proof it, here’s how: Your customers big people. They intelligent. They no care about viral content. They want information. Give them white papers. I hope that was enough to convince you. If not, contact Spacebar and we’ll explain the whole concept to you. And I’ll be nicer in person, I promise. Okay, white papers are important. What next? Great, so you’re on board. The next step is to create a strategy (didn’t see that coming, did you?). And keeping in line with the title of this post, here are some tips to help you do just that. 1. Identify your business need Like any other strategy, the white paper strategy must align with some objectives – in this case, your sales/ marketing plans. Draw up some objectives. Are you planning to aggressively market a particular product or service whose concept your customers would need help understanding? Or do you want to showcase all the amazing new ideas and use cases being generated by your R&D team? Or maybe you want to build a community of like-minded people from your industry? Whatever it is, identify the need and use that as a starting point. 2. Study the market What are your competitors doing? If nobody is doing it in your geography, great! Look at the thought leaders in more mature geographies and emulate them. The topics they choose for their white papers are probably the ones you want to customize for your own region. 3. Ask your existing customers It’s important to know what your customers need help understanding. I’d kill for a white paper on GST right now (hinting straight to my Chartered Accountant here). 4. Create a mixed team of content writers and subject matter experts You need both the subject experts and the content marketing experts to collaborate. The former will have all the meat that will make up a majority of the white paper, while the latter will understand how to get the message across most effectively. Get the two experts talking. 5. Evaluate the right delivery channel Do you want people to download the white paper from your website? Or will you send it to them on email? Maybe you want to run a social media campaign to get people to access it? What will it cost them – their contact details in return, a registration on your website, money, or something else? Of course, this is not a comprehensive list. Like any other content marketer, I want you to get in touch with me to know more! Oh and did I mention, there are several other alternatives to white papers. Developing thought leadership material for yo

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One of the fundamental rules of business growth is targeted marketing. It simply means, product and service amplification using various intuitive platforms. Moreover, the idea of every business is to lead in its niche segment and evolve into a leader over a period of time. There was a time when newspapers, hoardings, radio, and television were some of the popular options. They were the darling of every marketing entity. Not anymore!

Digital Avani Bhanushali  is a certified digital marketer in Mumbai. Digital Avani has completed a Digital Marketing course at Grow Digital Institue, Mumbai.

We are a digital marketing company in india with years of experience and dozens of satisfied customers. We take care of devising attractive, cost-effective, and powerful solutions so that our customers can reach their ideal audience and increase sales in the best possible way. We develop advertising and commercial strategies aimed at all types of digital channels, with different and personalized tactics for each of the social networks and the different communities that your brand manages. We are dynamic. This means that we not only provide advertising services and advice but we cover all the areas necessary to convert and strengthen your brand. We generate identity and give you an unique style to differentiate yourself from the rest.we develop your online presence. We create the institutional website of your company. We strengthen the availability and communication with your potential clients through social networks. We expand the reach of your sales channels and retain and capture new opportunities through organic email marketing. Finally, we produce videos and audio-visual content so that your company jumps to the next level. What can we do for you? improve traffic to your website. We help you improve traffic to your website, not only in number but in the quality of visits to the site (people who really look for what you offer). Expand your digital presence we help you in expanding your digital presence to reach a growing audience. Enhance brand engagement we help enhance the engagement of your brand. Get good roi make the most of your digital investment so you get a good roi.

We are an India-based digital marketing firm specializing in delivering outcome-driven strategies and solutions. Our mission is to empower businesses to forge a robust online presence and achieve their marketing goals effectively.

We welcome you at trivoli digital. We are the top digital marketing agency in mumbai. We are one of the pioneers in this sector and have witnessed the growth of this sector first hand. We started with providing seo services in mumbai and smo services in mumbai.

Egapsa is a fun, vibrant digital marketing agency born in the thames valley area. As a young team of creatives who strive to make you happy, we put our heart and souls into every project and become your partners right from the very first step.\r\n\r\nHere at egapsa we all believe a creative digital marketing agency should always come up with their own unique ideas, know how customers expect to be treated, and strive to deliver above and beyond anybody else. As a young and exciting company we understand your needs and your audience… because we are your audience!\r\n\r\nwe are a full service digital marketing firm specializing in online marketing, pr, web design and we even dabble in offline marketing too, so you can leave everything to us. Our dedicated team will hold your hand from start to finish, from that idea on a beer mat to global domination.

We are thorough experts in offering execution driven Mumbai digital marketing services, and our experts successfully fuse services like SMO, SEO, video promotion, ORM, PPC, web analytics, Yahoo PPC, Google AdWords, blogs and reviews to help you reach your target audience. Using our expertise in digital marketing services, you can definitely expect result oriented process and best ROI.

We measure the success not the clicks. At Tubelight Media usability blends with design to pitch the prospective client. Internet marketing is evolving rapidly with SEO, SMO and PPC techniques dancing at the rhythmic algorithms of search engines. Mastering the art of search engines and science of human psychology we promise you increased revenue in lieu of brand popularity and relevancy through high ranking and relevant traffic.

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